Backstory

ORIGINS

I grew up in Rochester, N.Y. in the heyday of Kodak and Xerox. This era overlapped with the wave of Iranians who immigrated to the US—those who rejected the men in black gowns with long white beards. The men who replaced one brand of tyranny with another. Men as corrupt as they come.

The timing was perfect: Kodak and Xerox were growing fast and needed engineers, and Iran was brimming with engineers searching for new beginnings. Somewhere safe and predictable to raise families. A place where a good education and hard work paid off.

I remember having pride for Kodak from a young age. Our family friends worked there—a tight crew with lots of mustaches. The fact that I was born on the same day that George Eastman patented the film roll camera and trademarked the Kodak brand (Sept. 4) felt like an omen.

I watched my dad obsess over making images. He regularly photographed and cataloged memories made is his vast new land, with film and equipment engineered by his people and manufactured in his city. He made photos mostly of everyday scenes. The feeling of being a foreigner never wore away—everything felt exotic compared to back home. For that reason, I think he saw his surroundings more deeply.

Composition came naturally to him, likely from his study of family albums from Tehran and Shiraz—when the occasion of making photos was a privilege not to be taken casually. We revisited the albums regularly, as if we were checking in with our relatives. I knew my grandparents from the stories my mom told us, and from visiting and revisiting a small stack of matte photographs of them.

The photos possessed a certain quality. The framing was clean and deliberate. The subjects were at ease, shoulders relaxed, holding natural expressions. Smiling wasn't so much a thing when being photographed then—too performative, not honest enough. It’s this approach that my father emulated no matter which side of the camera he was on—and it’s this approach that I now draw from when creating images.

GROWTH

In 2009, I started a program that taught teens in Johannesburg how to communicate through photography what they loved, what they resented, and what they wanted to change. It was called Umuzi Photo Club.

Even though I was doing the teaching, I learned the most: what it takes to build trust in new communities… how to rally all sorts of people like high school principles, CSR leaders, property developers, artist, publishers, advertising executives behind a big idea... and how to create a safe space that brings the best out of high school students.

The program flourished, evolving into a scrappy media outfit known for promoting the voices of young people and their social justice agenda in the mainstream media.

It was during this time I became a contributing photographer to The Wall Street Journal and social pages photographer for Marie Claire magazine.

The chasm between these two gigs was the perfect analog for South African society. For the Journal I photographed stories on informal food supply chains, the gentrification of downtown Joburg, and child abandonment. For Marie Claire I attended dinner parties, drank champagne, and photographed the country's most influential cultural personalities. The tension I felt between these two worlds along with my experience with the photo club motivated me to enroll at the School of International and Public Affairs at CU.

SCAFFOLDING

At grad school I wanted to understand why so much bad shit happens to humans and our planet, as well as gather more tools to help improve some of the bad shit. Not surprisingly, the courses on social enterprise, markets based approaches to development, advocacy through media, and storytelling resonated the most. I paid for school by working as a photographer for the university’s photo service, which is a role I continue to hold.

After school I joined SYPartners, which can be described as a design studio inside of a strategy consultancy. With its lineage tracing back to Apple, SYP is where I learned what collaboration looks and feels like in its highest form. In teams of strategists, creative directors, designers, UX researchers, and program managers, we re-imagined product offerings, customer experiences, and strategies for creating cultures steeped in purpose and innovation for Airbnb, AMEX, IBM and many others.

After a decade at SYP, I entered a new season of my life-long pursuit of photography—this time with a vast range of experiences to draw from and more clarity on the work I want to create.

Three thoughts on making photos

1.

Photos (and stories) that make us feel something usually come from an honest attempt at connecting with people, communities, and places.

2.

When we were kids we saw everything more deeply. A tree. A twig. A leaf. Each, its own planet. As we grow older we default to seeing patterns we’ve learned. By channeling our child-like mind, we can break through usual ways of thinking and maybe discover something unexpected.

3.

The quest for growth is one of the greatest unifiers of our experience as humans. It’s also one of the hardest things to do consistently—but every project is another opportunity to try.

Organizations I’ve worked with

CLIENTS

BetterUp
Clinton Health Access Initiative
Columbia University
Equal Justice Initiative
FCB
IDinsight
kyu
New York University
NYC Mayor’s Office
Ogilvy
Red Bull
Ricoh
SYPartners
Tatte Bakery
Amazon

PUBLICATIONS

Cosmopolitan (South Africa)
Mail & Guardian (South Africa)
Marie Claire (South Africa)
New York Times
Oprah Magazine (South Africa)
Wall Street Journal

Let’s hang out.
mahyardiniphoto@gmail.com / +1 347 891 3577