Three thoughts on image-making

1.

YOU CAN TAKE PHOTOS
YOU CAN BE GIVEN PHOTOS

Images (and stories) that make us feel deeply usually come out of an honest attempt at understanding the people, communities, and places around us. Great photos are a gift of the process.

2.

SEEING IS A WAY OF BEING

We automatically map what enters our gaze to patterns we’ve learned over time: a towering green thing registers as TREE and we move on. But when we were children, we saw the same tree as a world of its own. By holding onto our child-like state of mind, we can surface nuance and break stereotypes.

3.

GROWTH IS THE HIGHEST IDEAL

The motivation to grow as a human is watered down by fear of change and/or fear of failure. Every new project is a chance to push against the boundaries of our creativity.

Organizations I’ve worked with

CLIENTS

Clinton Health Access Initiative
Columbia University
Equal Justice Initiative
FCB
IDinsight
kyu
New York University
NYC Mayor’s Office
Ogilvy
Red Bull
Ricoh
SYPartners
Tatte Bakery
Amazon

PUBLICATIONS

Cosmopolitan (South Africa)
Mail & Guardian (South Africa)
Marie Claire (South Africa)
New York Times
Oprah Magazine (South Africa)
Wall Street Journal

Backstory

ORIGINS

I grew up in Rochester, N.Y. in the heyday of the city’s industrial success. As birthplace of Kodak and Xerox, Rochester was the center of imaging technology. This era overlapped with the migration wave of Iranians to the US—those seeking freedom from the rule of ugly men in black gowns with long white beards. Somewhere safe and predictable to raise families. The timing was perfect: Kodak and Xerox were growing fast and needed engineers, and Iran was brimming with engineers searching for new beginnings.

I remember having pride for Kodak as a kid. Our family friends worked there—a tight crew with lots of mustaches. The fact that I was born on the same day that George Eastman patented the film roll camera and trademarked the brand (Sept. 4) felt like an omen.

I watched my dad obsess over making photos. He regularly photographed and cataloged memories in his vast new land, with film and equipment engineered by his people and manufactured in his new city. 

Much of the photos he made were of everyday family scenes. The feeling of being a foreigner in a new land never wore away—everything felt exotic compared to back home.

Composition came naturally to him, likely from his study of family albums from Tehran and Shiraz—when the occasion of making photos was a privilege not to be taken lightly. We revisited the albums regularly, as if to keep the memory of family left behind in our mind’s eye. I knew only my grandparents by hearing stories from my mom and from visiting and revisiting a handful of matte photographs of them.

The photos possessed a certain quality. The framing was clean and deliberate. The subjects were at ease, shoulders relaxed, holding natural expressions. Smiling wasn't so much a thing when being photographed then—too performative, not honest enough. It’s this approach that my father emulated no matter which side of the camera he was on. These characteristics are now part of my own source code as a photographer.

WAY LATER

In 2009 I started a program that taught teens in South Africa how to tell stories by thinking about, discussing and communicating through photography what they loved, what they resented, and what they wanted to change. It was called Umuzi Photo Club.

Even though I was doing the teaching, I learned the most: what it takes to build trust in new communities… how to rally all sorts of people like high school principles, CSR leaders, property developers, artist, publishers, advertising executives, and others behind a big idea... how to create a safe space that bring the best out of high school students.

The program flourished, transforming into a media organization known for promoting the voices of young people and their social justice agenda in the mainstream media.

During this time I became a contributing photographer to The Wall Street Journal and social pages photographer for Marie Claire magazine.

The chasm between these two gigs was the perfect analog for South African society. For the Journal I photographed stories on informal food supply chains, the gentrification of downtown Joburg, and child abandonment. For Marie Claire I attended dinner parties, drank champagne, and photographed the country's elite cultural personalities. The tension I felt between these two worlds along with my experience with the photo club motivated me to enroll at the School of International and Public Affairs at Columbia.

SCAFFOLDING

My goal for grad school was vague: I wanted to understand why so much bad shit happens to humans and our planet, as well as gather more tools to help improve some of the bad shit. Not surprisingly, the courses on social enterprise, markets based approaches to development, advocacy through media, and storytelling resonated the most. I paid for school by working as a photographer for the university’s photo service, which is a role I happily continue to hold.

Like so many graduating students, I transitioned to a firm that had almost nothing to do with the degree I earned. At least that’s what I thought when I first joined SYPartners, which can be described as a design studio inside of a strategy consultancy. With its lineage tracing back to Apple, SYP is where I really learned how to collaborate with teams of creative directors, graphic and experience designers, UX researches, program managers and subject experts.

With Airbnb, AMEX, IBM and others, our projects reimagined product offerings, how they are experienced by customers across real life and digital spaces, and how they create cultures steeped in purpose and innovation.

After nearly ten years of growth at SYP, I entered a new season of my life-long pursuit of photography—this time with a wide range of experiences to draw from and more clarity on the work I want to create.